Hi, I’m Diego Lozano Villarreal - Mexican-American director.

I decided to write this bio the “old-school way” because I’m tired of those flashy, corporate-y bios AI cranks out, so I’ll CUT pun intended* straight to it!

Brands hire me to keep their work current. My style combines strong ideas, fast visual storytelling, VFX, and new tools like AI—always in service of the campaign and, most importantly, helping it sell.

I care about the psychology of advertising just as much as the visuals. I love understanding why an idea works, growing it with the team, and turning even the craziest piece of copy into something people remember.

If you want a director who has it all—the know-how, the freshness, and that certain je ne sais quoi—look no further than my diverse body of work.

Trusted to deliver at the highest level by Sony, Heineken, Pokémon, FIFA, PepsiCo, and many, many more.

Based in Mexico City. Working worldwide.

ASIA, MIDDLE EAST, EUROPE.

https://www.equalsmgmt.com/contact

USA: FREELANCE.

MX: FREELANCE.

ALL OTHER TERRITORIES: diego@diegolozano.net

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