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Diego Lozano Villarreal

Diego Lozano is a Mexican-American commercial, music video, and film director. He has directed over 100 commercials, with shoots across the U.S., Mexico, Dubai, and Vietnam.

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The Marlboro logo in blue cursive lettering with a wavy underline.
A piece of pink bubblegum labeled "Bubble Yum" with a colorful rainbow design in the background.
Red and black logo with a traditional Chinese temple and the word "LOVE" below.
Vintage style logo with a smiling sun and red and yellow swirling text.
Heineken logo with green text and yellow and red accents.
Colorful, stylized logo spelling out 'Mexico' with each letter in a different vibrant color and design.
Logo with a silhouette of a woman with styled hair above the text "Tia Rosa" in large red cursive font.
New Mix logo in red and white text on a black background
A logo with the text 'alComer' in green letters next to a red circle with a white heron holding a fishing pole in its beak.
Sting Energy logo in black and white with bold stylized font.
Harpic logo on a black background.
Rohemia logo with company name and the year 1905
The word 'TOMY' in large, blue capital letters.
Telecel logo with stylized lines and bold blue text.
Hyundai logo and text against a white background.
A black-and-white drawing of a person with a sun hat, carrying a backpack, standing on a hilltop, overlooking trees and a lake.
Televisa Regional logo with a stylized orange and white sphere above the text.
Close-up of the Sears logo in blue text.
Pepsi logo with red, white, and blue design and the word 'PEPSI' in black letters
Mirinda logo in green and white with a stylized leaf on top of the letter 'M'.
The logo of Grupo Bimbo, a large bakery company, featuring the words 'GRUPO BIMBO' in blue and red on a curved white background with a blue outline.
Little Caesars logo featuring a cartoon character of a Roman emperor with a laurel wreath on his head, wearing a toga, and holding a piece of pizza.
The Pokémon logo with yellow letters and a blue outline.
Close-up of the FIFA logo in dark blue letters.
Corona Extra logo with a gold crown above the blue text.
The logo of Chips Ahoy! featuring blue and red text with an exclamation mark 
THE LATEST AND GREATEST

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I think a cookie deserves the same cinematic treatment as the end of the world.

I love building worlds around a product or a song. I use the camera to make moments feel important, with movement that’s fast and distinctly my own, but always easy to follow. Years of editing have given me a precise feel for pace.

I also run my own post-production company, creating custom VFX and using AI to take films somewhere unexpected. My post experience keeps it all tangible and real. Most of the time, you shouldn’t notice where we’ve used it.

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A man with glasses reaching out towards the camera with both hands, looking directly at it, in an industrial-style building with large windows.

100+

Commercials directed